Superfood: Goji Berry

Superfood: Goji Berry

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 Goji Berry


The goji berry has been highly regarded for centuries as a foremost nutritional and botanical medicine in China. Gojis have been grown in Tibet, China and Mongolia for an estimated 5000 years, and have been recognized as a superfood by the Tibetan School of medicine for 2500 years.

In China, the spirit of the goji is often represented as a young, strong woman, as the Chinese strongly believe that gojis extend life. In Chinese medicine they are considered a ‘tonic’ herb, meaning that daily use has a cumulative effect over time.

Gojis are also known as an adaptogenic superfood, assisting us to adapt to stressors.


The Magic of Goji Berries


  • Adaptogen Jing Builder
  • Complete Protein Source
  • Vitamin & Mineral Rich
  • Improves Eyesight
  • Youthening
  • Immune Boosting
  • Digestive Support
  • Cardiovascular Health


Adaptogen Jing Builder 

Gojis are an adaptogen, meaning they invigorate and strengthen the body and help it deal with stress by supporting the adrenal glands. According to Chinese Medicine they boost kidney and adrenal jing energy, enchancing stamina, longevity and sexual energy.

Complete protein source

Goji berries contain eighteen kinds of amino acids, the building blocks of protein, including all eight essential amino acids.

Vitamin & mineral rich

Gojis are rich in 21 trace minerals, of which the main ones are zinc, iron, calcium, germanium, selenium and phosphorus. They are also packed with vitamins B1, B2 and B6, which boost energy.

Improving eyesight

Goji berries are very high in antioxidants. They are one of the best sources of carotenoids of all known common foods and plants on earth, and contain betacarotene and zeaxanthin. The high antioxidant value protects your DNA from free radical damage. Gojis’ incredibly hugh zeaxanthin and lutein content protects and improves eyesight.


The sesquiterpenoids in gojis have powerful anti-inflammatory properties and increase the glandular production of HGH (human growth hormone), our master youthening hormone. They are the only known food that is a confirmed secretagogue, boosting HGH. Increasing body’s carotenoid content has also been shown to increase your maximal lifespan potential.

Immune boosting

Goji berries contain polysaccharides (LBPSs, or lycium barbarum polysaccharides) which have been demonstrated to strongly fortify the immune system.

Supporting digestion

In China, gojis are added to almost everything eaten – soups, stews, salads and teas. They do this because gojis stimulate the release of digestive juices, which helps you digest food better. The betaine in gojis also enhance digestion.

Cardiovascular health

Gojis increase our production of superoxide dismutase, which prevents cholesterol from oxidising and attaching to arterial walls.


Typical daily intake suggested by Chinese herbalists ranges between 10 and 30g per day. A minimum of 10-15g (a small handful) of the fruit should be eaten daily for maintenance, and dosages as high as 45g per day are suggested for tonic adaptogenic effect.

Goji berry recipes to follow…

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